Jack Gardner, owner of Jax Café, said the students love the atmosphere, but a coffee shop can be represented as a social study hall.
“A business that does not make any money, is not a business for very long,” Gardner said.
The transition from coffee shop to café could provide an additional revenue source.
Gardner said many other coffee shops in the area, specifically The Bridge and Payne’s Restaurant, have transitioned from coffee shops to cafés or restaurants. The change from coffee shop to café provides an opportunity for Jax Café to capture a larger audience near breakfast, lunch and dinner hours.
Shelly Rogers, a barista for Jax Café, said they are soon expanding their menu to three evening meals a week. This plan is still in the making and the café is not sure when this dinner menu will come into effect. Both Rogers and Gardner are anticipating the move soon.
Jax Café offers a welcoming atmosphere to not only students and faculty of Indiana Wesleyan University, but also residents of Marion. Kathleen Stoughton, a Marion resident, said she “enjoys the inside décor and homey feel.”
The café offers a unique setup, including individual rooms rather than one large room. This is welcoming for individuals and groups because many meetings with clients or fellow students may appreciate the privacy that is offered at the café.
Gardner said some of the unique items Jax Café offers includes the java spread, apple cider, and Jax Frost. Apple cider, their popular fall drink, will be available in the next few weeks. The Jax Frost will be available in the winter months near the holidays.
Jax Café is open from 7:30a to 3:00p on Monday to Friday. Gardner said the business is considering the addition of Saturdays in the near future.